Juno offers an interpretation of the “beautiful and well-made” philosophy based on three key principles: quality, durability, and versatility. This approach gives rise to versatile garments with sharp, clean lines, embodying a dynamic, minimalist gracefulness, whose every detail is enhanced by meticulously precise tailoring.
Natural fabrics such as hemp, bamboo, organic cotton, cashmere and silk have been chosen in response to the need to bring lightness and functionality to the garments, reflecting a woman of refinement, dynamism and awareness.
The collections delicately combine form, aesthetic and substance, discerning a new dimension in the everyday: one in which the richness of the content is harboured in the details, while the task of celebrating femininity is left up the simplicity of the forms.
Juno expresses femininity in modern terms, springing from the extraordinary visual perceptiveness of Won Hee Park, the designer of Korean origin who has sensitively grasped the insights of two cultures in their representations of aesthetics and values, and translated them into her sophisticated, delicate and forward-thinking vision.
Juno collections are made entirely in Italy. The fabrics and materials are processed in Italy and selected from controlled supply chains. The colour palettes mirror the colours of nature.